work [all]:
*perceptions
freelance design
season eqpt.
schoolhouse
parsons
[etc...]
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Project:
Created to showcase the new “spirit logo”, this release captures the pacific northwest americana that the *perceptions was founded on.
Deriving from family cattle brands, the spirit logo is an abstract figure that is
A brand is to signify ownership of one’s property, this parellels the concept that we are in control of our own thoughts and views of reality.