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Created to express the nuances in how we see the world. Themes of the human condition and the eerie nature of the pacific northwest are the central ethos of the brand.
Skills: Creative & Art Direction, Graphic Design, Apparel Design, Brand Marketing, Business Development, E-commerce, & Product Development.
To establish new brand identity (logos, direction, etc) through uniforms. The intention was for uniform 001 to be worn outside, uniform 002 for the studio.
The idea of the uniform is to not think about what to wear each day, to free the mind from the burden of decision.
Project: Created for hiking the Pacific Crest Trail, the adventure caps was a step up for the brand in quality and art direction.
Embroidery, as well as water repellent and sun protective (UPF 50) fabric, were essential `for the rugged conditions of the trail.
Tested over two months, this cap carried us over 1100 miles.