work [all]:
*perceptions
freelance design
season eqpt.
schoolhouse
parsons
[etc...]
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Created to express the nuances in how we see the world. Themes of the human condition and the eerie nature of the pacific northwest are the central ethos of the brand.
Skills: Creative & Art Direction, Graphic Design, Apparel Design, Brand Marketing, Business Development, & Product Development.
New brand identity (logos, direction, etc). The intention was for uniform 001 to be worn outside, uniform 002 for the studio.
The idea of the uniform is to not think about what to wear each day, to free the mind from the burden of decision.
Project: Created for hiking the Pacific Crest Trail, the adventure caps was a step up for the brand in quality and art direction.
Embroidery, as well as water repellent and sun protective (UPF 50) fabric, were essential `for the rugged conditions of the trail.
Tested over two months, this cap carried us over 1100 miles.
Project:
Created to showcase the new “spirit logo”, this release captures the pacific northwest americana that the *perceptions was founded on.
Deriving from family cattle brands, the spirit logo is an abstract figure that is
A brand is to signify ownership of one’s property, this parellels the concept that we are in control of our own thoughts and views of reality.
Project:
The title, “creating space” was a metaphor for both getting out of crowded spaces and into nature, as well as the space between interpretations and perceptions of the world.
The carabiner and tags were explorations in objects outside of clothing and into hardgoods. Similtaneously, the totes were a screenprinting exploration from a simple sketch to a full graphic.
Contract work where I have developed my branding, art & creative direction, and graphic design skills.
Skills: Brand Identity, Graphic Design, Client Briefs, & Strategic Design.
Art direction for Tim Steele’s solo show “Underground” including poster design, booklet layout, and entrance postcards.
Full brand identity, package design, and logos.
Created a series of four t-shirt graphics for unique global surfing locations.
Full brand identity and logo design for a backyard golfing club.
Practices in type, color, layout, and style.
S.
Skills: Brand Development / Identity, Graphic Design, Product Development, & Package Design.
Strengthened core brand identity by solidifying colors, icons, messaging, and product experience. Projects included icon design, apparel design, streamlining spec sheets, and package design.
Skills: Brand Development / Identity, Graphic Design, Product Development, & Package Design.