*perceptions
season eqpt.
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*perceptions
Founded in 2020, *perceptions was created to express the nuances, differences, and similarities in how we see the world. Themes of the human condition and the eerie nature of the pacific northwest, blended into one brand.
founder & creative director
Skills: Creative & Art Direction, Business Development, Graphic Design, Brand Marketing, E-commerce, Product Development & Manufacturing, & Photography.
Brand design work for Eric Pollard’s start-up ski company Season Eqpt, including icon design, streamlining spec sheets, and package design.
Skills: Brand Development / Identity, Art Direction, Graphic Design, & Package Design.
Created and streamlined the full swatch catalog program for the trade team. In charge of product sample management and digital merchandising to drive sales to the online store, built products online, and helped optimize the current shopping experience.
Skills: Merchandising, Sample Management, Figma, UI / UX, & Cross-Team Collaboration.
Under the organization name "work________shop" is where I have honed in my branding, art & creative direction, and graphic design skills for clients big and small.
Skills: Brand Identity, Graphic Design, Custom Typograpy, Client Briefs, & Strategic Design.
The central community for outdoor enthusiasts everywhere. A digital magazine contributed by the communities of passionate outdoor storytellers, emphasizing user generated content from people of your subculture. "Share your adventure".
Skills: Business Development, Product Pitching, Strategic Design, Graphic Design, Figma, Print Design, & User Testing.